Including business videos in emails can be very useful for marketing, or even sharing video content with coworkers. However as you may have realized it often isn’t as easy as it sounds.
If you want to start to include business videos in your emails, there are three ways that you can use:
Add the video as an attachment
Although this may seem like the easiest option, it is often the most challenging. For it to work the video’s file size needs to be small – because of the attachment file size limit of email servers.
In most cases if you want to be safe the file size of the video needs to be below 25MB – which isn’t very large.
If you want to shrink the file size of your videos it can help to use Online Video Converter to convert MOV to MPEG online or to other formats with better compression. It is a simple web-based converter with no file size limit, and should handle any of your videos easily.
Share a link to the video
Instead of actually sending the video file itself, you could upload it online and then send a link via email. The link doesn’t have to be a text link, but could even be attached to an image – such as a thumbnail of the video.
While you could upload the video to your own server, it may be easier to upload it to YouTube, cloud storage, or other options that are available. Some email clients may even automatically upload large attachments to cloud storage – such as Gmail to Google Drive, and Outlook to OneDrive.
The main question you need to ask yourself when sharing a link is whether you want the recipient to be able to download the video from the cloud, or stream it from platforms such as YouTube.
Embed the video using HTML5
Some email clients will let you embed videos in email using HTML5 – which is certainly an attractive option. However many email clients still do not support HTML5 video.
Suffice to say you can only use this method in specific situations – such as when you’re sending the video to a recipient that is using a client that you know supports HTML5 video. In general cases you can embed videos using HTML5, but should also include a fallback that will be displayed if the recipient’s client does not support it.
On top of that you will need to make sure the video is in a format that is supported as well.
As you can see none of the ways to include videos are ‘perfect’, but between them you should be able to find one that is a good fit.
At the end of the day it all boils down to the type of business video that you’re sending, and how you want it to be viewed. Knowing all three options that are available will help you then choose the best one based on your specific requirements.